DoorDash

DoorDash’s BagMobile campaign brought the brand’s iconic red delivery bag to life as a towering 15-foot roving pop-up that drove community engagement across seven major U.S. markets: Chicago, Miami, Dallas, Los Angeles, Atlanta, Houston, and Phoenix. Originally launched as a summer experiential out-of-home activation with stops in Miami and Chicago, the tour evolved into a broader multi-city rollout.

The BagMobile visited high-traffic neighborhoods in each city, offering tailored swag, surprise gift cards, and Dasher delivery supplies.