Samsung and Netflix teamed up to promote their latest heist movie, Red Notice. In celebration, we gave fans the chance to pull off their own movie-style heist.
We planted Samsung’s Neo QLED TVs, completely unguarded, in front of select stores and cultural institutions nationwide, next to signs “Don’t steal this Samsung TV, heists are for movies, not real life”. However, any participant who could pull off this stunt successfully had a chance at taking one, for real.
CLIENT – Wieden + Kennedy & Samsung