Client
GSD&M
Year

2019

Services Provided
  • Experiential Design
  • Activation
  • Content
  • Creative Media

Popeye’s

The Return of the Chicken Sandwich

November 3rd is National Sandwich Day. November 3rd is also the day the Popeye’s Chicken Sandwich returned.

After producing & filming a fleet of trucks for Popeye’s official announcement of the sandwich’s return, our content team headed to LA & NYC to capture live, real-time social media content of fans getting surprised & delighted with free chicken sandwiches.