Wieden + Kennedy


Services Provided
  • Experiential Design
  • Activation
  • Fabrication
  • Creative Media

Old Spice

Barber Shop

Oversize hair calls for an oversize head and oversize hair accessories. To announce Old Spice’s launch of men’s hair care products, we turned our food truck into a giant shampoo bottle and sculpted a 10-foot-tall head with dreamy brown locks. And to make sure his hair was always looking good, we fabricated some giant prop styling tools for touch-ups along the drive.