




NotCo
Year
2020
Services Provided
- Experiential Design
- Activation
- Content
- Fabrication
- Creative Media
NotMilk
Pop-Up Sampling
For NotCo’s US Launch of their product NotMilk, a plant-based milk that is mind-blowingly similar to actual milk, we designed and fabricated a larger-than-life milk carton and packed it full of the plant goodness. Over one weekend, we safely provided New Yorkers with 2,000 grab and go samples of NotMilk and a fresh-baked NotMilk cookie!



