Client
NotCo
Year

2020

Services Provided
  • Experiential Design
  • Activation
  • Content
  • Fabrication
  • Creative Media

NotMilk

Pop-Up Sampling

For NotCo’s US Launch of their product NotMilk, a plant-based milk that is mind-blowingly similar to actual milk, we designed and fabricated a larger-than-life milk carton and packed it full of the plant goodness. Over one weekend, we safely provided New Yorkers with 2,000 grab and go samples of NotMilk and a fresh-baked NotMilk cookie!