Client
Impossible
Year

2019

Services Provided
  • Experiential Design
  • Activation
  • Fabrication

Impossible Foods

Grandma’s House

Impossible Foods wanted to announce the expansion of their ground beef product into retail with a fun, memorable press event featuring the best home cooks around: grandmas. The event featured custom demo kitchens, real-life grandmas, a secret room with an armoire entrance, and a visit from one of America’s favorite families.