To launch their pre-packaged burger patties at Ralph’s grocery stores, we needed a COVID-safe sampling activation with all the color and character people have come to expect from the Impossible brand. We transformed an LA car wash overnight and handed free products and swag to people in their vehicles. Everyone got a free 4-minute wash, which is the same time it takes to cook a patty.
CLIENT – Impossible Foods
EXPERIENTIAL DESIGN | ACTIVATION | FABRICATION | CREATIVE MEDIA
