


Impossible
Year
2019
Services Provided
- Experiential Design
- Activation
- Fabrication
Impossible Foods
Grandma’s House
Impossible Foods wanted to announce the expansion of their ground beef product into retail with a fun, memorable press event featuring the best home cooks around: grandmas. The event featured custom demo kitchens, real-life grandmas, a secret room with an armoire entrance, and a visit from one of America’s favorite families.