Impossible
Year
2020
Services Provided
- Experiential Design
- Activation
- Fabrication
- Creative Media
Impossible Foods
The Great Patty Pickup Party
To launch their pre-packaged burger patties at Ralph’s grocery stores, we needed a COVID-safe sampling activation with all the color and character people have come to expect from the Impossible brand. We transformed an LA car-wash overnight and handed free product and swag to people in their vehicles. Everyone got a free 4 minute wash, which is the same time it takes to cook a patty.
