Fender invited the Austin community to experience an immersive pop-up to celebrate the brand’s latest electrics launch, the American Vintage II Series. The new line of guitars celebrating Fender’s iconic classic models through the ‘50s, ‘60s, and ‘70s. Guests enjoyed jam sessions, direct-to-vinyl recordings, bands, bars, plentiful photo ops in the vintage-inspired space, and wildly the chance to purchase the 1951 telecaster at the original price from that decade.
CLIENT – McGarrah Jessee & Fender
FABRICATION | ACTIVATION | CONTENT
